Without the Toy, What Makes a Happy Meal a Happy Meal?

November 5, 2010

The San Francisco Board of Supervisors has effectively banned toys from the McDonald’s Happy Meal:

The measure doesn’t ban toys from being served with all meals. Instead, restaurants can give toys out with meals if the food and drink combined add up to less than 600 calories and under 35% of the calories come from fat.

Is this a savvy move by the board of supervisors? Or overly ambitious government regulation?

What is clear is that the relationship the food industry (or, at least the fast food industry) has with its consumers is more and more resembling the complicated relationship that tobacco companies have with their consumers.

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