Identify relevant content for your FAQ page
Helping customers is a good way for businesses to increase loyalty and boost sales. Helping them to help themselves is even better. A FAQ page in a help center or company knowledge base is an integral part of any self-service strategy. It provides a quick way for customers to find answers to the most commonly asked questions. Deciding what to include in the FAQ section isn't always obvious. Zendesk Guide is changing that.
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What to look for
- Develop and maintain a style guide to ensure consistency and quality
- Ensure articles are short and easy to read
- Recognize who the experts are and make sure they approve the copy
- Avoid using technical terms or jargon if possible
All aboard customer experience
Don't take our word for it. Take a free trial to see how having all the FAQ's — and displaying them for customer reference — can positively impact your business.Get proactive today
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