Zendesk Brings Sixth Sense to Customer Conversations
October 7, 2015
SAN FRANCISCO, CA – October 7, 2015 – Zendesk, Inc. (NYSE: ZEN) today announced Satisfaction Prediction, the first machine learning and predictive analytics feature for customer satisfaction. The feature leverages historical satisfaction survey results to predict conversations at risk of bad customer satisfaction before they occur, allowing organizations to take a data-driven approach to customer service.
With the rise of communications across mobile, social and email platforms, customer interactions have become complex, clouding the ability of customer service agents and managers to identify and prioritize conversations to achieve optimal customer satisfaction. Through years of analysis of customer interaction data, Zendesk can now provide customer service teams with an early warning system for poor customer satisfaction by predicting and pinpointing the customer conversations most likely to lead to high or low satisfaction in the form of a real-time score.
Source: Zendesk, Inc.
“Zendesk’s satisfaction prediction capabilities bring a sixth sense to increasingly complex customer conversations, empowering organizations to better anticipate a customer’s level of frustration before bad interactions can occur,” said Adrian McDermott, SVP of Product Development at Zendesk. “By introducing cutting-edge machine learning to Zendesk’s customer support platform, we’re using data-driven insights to help organizations build better long-term relationships with their customers .”
Satisfaction Prediction uses predictive analysis of customer signals to generate a simple 0-100 score (0 being that lowest satisfaction and 100 the highest) each time a customer service ticket is created or updated. This allows agents or managers to prioritize workflows, drive business rules, or trigger downstream integrations based off a dynamic rule that combines the intelligence of thousands of customer signals. A machine learning model is automatically generated, through big data analysis of live account data, to create a unique, personalized customer service prediction model for each Zendesk customer.
Organizations will be able to utilize Satisfaction Prediction in a number of ways, from escalating conversations with high-value customers with a low satisfaction prediction, to noticing and correcting disconnects during a customer conversation. This data-driven approach will enable organizations to improve their customer interactions and help them retain and grow their customer base.
The machine learning underpinning Zendesk’s Satisfaction Prediction learns from signals that may precede negative customer satisfaction, such as the amount of effort involved to solve a ticket, latency between user and agent responses, and language used within a ticket, paired with the customer’s satisfaction rating of the ticket. The model learns from these signals, enabling the feature to predict the probability that a ticket will receive a good satisfaction rating.
Zendesk recognizes that machine learning improves how companies provide support by reducing effort for customers. In the past, organizations have been forced to perform offline analysis of signals of bad customer satisfaction and create static rules to drive action. Zendesk’s platform upends this model by giving customer service organizations dynamic scoring information in real-time to improve customer experiences.
Pricing and Availability
Satisfaction Prediction is now available in beta to select Enterprise plan customers, and will become generally available in early 2016. For more information on the feature, reach out to your account manager or firstname.lastname@example.org
Zendesk provides a customer service platform designed to bring organizations and their customers closer together. With more than 60,000 paid customer accounts, Zendesk’s products are used by organizations in 150 countries and territories to provide support in more than 40 languages. Founded in 2007 and headquartered in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia and South America. Learn more at www.zendesk.com
Source: Zendesk, Inc.