Política de cookies
Previous Version, No Longer in Effect as of December 2, 2019
Effective as of January 25, 2019, Zendesk, Inc., (“Zendesk”) and its subsidiaries, (collectively, the “Zendesk Group” or “we” or “us” or “our”) have updated our Cookie Policy. For a prior version of our Cookie Policy, click here.
1. Introducción
This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites”, shall refer collectively to www.zendesk.com as well as the other websites that the Zendesk Group operates and that link to this Policy.
2.¿Zendesk usa cookies?
Sí.El Grupo Zendesk y nuestros socios de marketing, afiliados y proveedores de análisis o servicios usan cookies y otras tecnologías para garantizar que todos los usuarios de los Sitios web tengan la mejor experiencia posible.
3.¿Qué es una cookie?
A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.
4.¿Por qué Zendesk usa cookies?
When you visit our Websites, we may place a number of cookies in your browser. These are know as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyze usage, navigational and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited.
5. Cómo desactivar las cookies
Generalmente, puede activar o desactivar más tarde el uso de cookies a través de una funcionalidad incorporada en su navegador web.Para obtener más información sobre cómo controlar la configuración de cookies a través de su navegador:
Haga clic aquí para obtener más información sobre la configuración de “Navegación privada” y la administración de las configuraciones de cookies en Firefox;
Haga clic aquí para obtener más información sobre “Incógnito” y para administrar las configuraciones de cookies en Chrome;
a href=”http://windows.microsoft.com/en-us/internet-explorer/delete-manage-cookies”>Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer; or
Haga clic aquí para obtener más información sobre “Navegación privada” y la administración de las configuraciones de cookies en Safari.
Si desea obtener más información acerca de las cookies o cómo controlarlas, desactivarlas o eliminarlas, visite http://www.aboutcookies.org para tener una guía detallada.Además, ciertas redes publicitarias de terceros, incluido Google, permiten que los usuarios elijan o personalicen las preferencias asociadas con su navegación por Internet.Para obtener más información sobre esta función de Google, haga clic aquí.
Muchas jurisdicciones requieren o recomiendan que los operadores de sitios web informen a los usuarios y visitantes sobre la naturaleza de las cookies que utilizan y, en determinadas circunstancias, que obtengan el consentimiento de sus usuarios para la colocación de ciertas cookies.
Los Sitios web incluyen funciones de medios sociales de terceros, como el botón “Me gusta” de Facebook, y widgets de terceros, como el botón “Compartir esto” o programas en miniatura interactivos que se ejecutan en los Sitios web.Estas funciones pueden recopilar su dirección IP, cuya página está visitando en los Sitios web, y establecer una cookie para que la función trabaje correctamente.Su interacción con estas funciones se rige por la política de privacidad de la compañía de terceros que las ofrece.
Podemos utilizar cualquiera de las siguientes categorías de cookies en los Sitios web que se detallan a continuación.
Each cookie falls within one of the four following categories:
| Categoría | Descripción |
|---|---|
|
1. Essential Cookies |
Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website. |
|
2. Analytics Cookies |
These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. |
|
3. Functionality or Preference Cookies |
During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of Zendesk, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again. |
|
4. Targeting or Advertising Cookies |
These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites. |
List of Cookies used on the Websites:
| Website Name(s) | Cookie Name | Cookie Purpose | Cookie Duration | Categoría |
|---|---|---|---|---|
| All Websites | Google Analytics | This web analytics cookie collects information about how visitors use the Websites, which website the user came from, the number of each user’s visits and how long a user stays on the Websites | 2 años | Análisis |
| www.bimeanalytics.com | Google Analytics | Session Google Analytics | 10 minutes | Análisis |
| www.bimeanalytics.com | Heap Analytics | Event tracking to monitor behavior | 2 años | Análisis |
| www.bimeanalytics.com | Heap Analytics | Session Heap Analytics | 30 min | Análisis |
| www.bimeanalytics.com | Vimeo | Vimeo video player | 2 años | Functionality/Preference |
| www.bimeanalytics.com | Google Account – SSO | 6 months | Functionality/Preference | |
| www.bimeanalytics.com | Capterra | Seguimiento de conversiones | 30 min | Targeting/Advertising |
| www.bimeanalytics.com | Website Language | Language settings | 30 min | Functionality/Preference |
| www.bimeanalytics.com | popupHide | Determines if a user has accepted or rejected the demo request popup that appears after a certain time on the website | Session | Functionality/Preference |
| www.zendesk.com | Gauge | High level behavior tracking | 2 años | Functionality/Preference |
| www.zendesk.com | Disqus | Visitor authentication for commenting and user reviews | 2 años | Essential |
| www.zendesk.com | Twitter Advertising | Advertising | 1.5 years | Essential |
| www.zendesk.com | Clearbit | Stores information on user in order to not display so many forms | Session | Functionality/Preference |
| www.zendesk.com | Advertising vendor for remarketing | 1 año | Targeting/Advertising | |
| www.zendesk.com | Marin Software | Advertising bidding platform | 1 año | Targeting/Advertising |
| www.zendesk.com | Advertising Vendor | 180 días | Targeting/Advertising | |
| www.zendesk.com | Yahoo Japan | Advertising Vendor | 30 días | Targeting/Advertising |
| www.zendesk.com | Naver | Advertising Vendor | 6 months | Targeting/Advertising |
| www.zendesk.com | homeType | Determines visitor type and stores which web content to display to visitor | Session | Functionality/Preference |
| www.zendesk.com | _zendesk_shared_session | Holds session information for sharing across Zendesk applications. | Session | Essential |
| www.zendesk.com | _zendesk_nps_session | Sessions for NPS®. | Session | Functionality/Preference |
| www.zendesk.com | _zendesk_session | Hold session information for root access applications. | Session | Essential |
| www.zendesk.com | _help_center_session | Sessions for Guide. | Session | Essential |
| www.zendesk.com | _voice_session | Sessions for Voice. | Session | Functionality/Preference |
| www.zendesk.com | _carson_container_session | Sessions for Carson. | Session | Targeting/Advertising |
| www.zendesk.com | _zendesk_remember_me | Preference for maintaining login sessions | 2 Weeks | Essential |
| www.zendesk.com | _zendesk_settings | Arbitrary, non-PII settings usually for preferences | 1 año | Functionality/Preference |
| www.zendesk.com | _zendesk_cookie | Arbitrary, non-PII settings usually for preferences | 20 años | Functionality/Preference |
| www.zendesk.com | LiveIntent | Capture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors. | 30 días | Targeting/Advertising |
| www.zendesk.com | Bidtellect | Capture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors. | 30 días | Targeting/Advertising |
| www.zendesk.com | AdRoll | Capture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors. | 30 días | Targeting/Advertising |
| www.zendesk.com | Quantcast | Capture conversions on a cookie level to help automize campaigns and capture cookie information for zendesk.com visitors. | 30 días | Targeting/Advertising |
| www.zendesk.com | Adobe | Capture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors. | 30 días | Targeting/Advertising |
| www.zendesk.com | Simpli.fi | Capture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors. | 30 días | Targeting/Advertising |
| www.zendesk.com & www.zopim.com | Optimizely | Tracking for A/B testing | 10 años | Análisis |
| www.zendesk.com & www.zopim.com | Pendo | End-User and Agent Usage DataEvent tracking to analyze use of the Service and improve the Services. to monitor behaviour | 2 años | Targeting/Advertising |
| www.zendesk.com & www.zopim.com | Crazy Egg | Analytics Tool that gives us heat maps and click data | 5 años | Análisis |
| www.zendesk.com & www.zopim.com | Eloqua | Marketing automation software | 1 año | Essential |
| www.zendesk.com & www.zopim.com | Facebook Connect | Interaction between services | 2 años | Essential |
| www.zendesk.com & www.zopim.com | Doubleclick | Re-targeting, optimization, reporting and attribution of online adverts | 2 años | Targeting/Advertising |
| www.zendesk.com & www.zopim.com | AppNexus | Advertising Vendor for prospecting | 2 años | Targeting/Advertising |
| www.zendesk.com & www.zopim.com | Google Adwords Conversion | Advertising pixel for prospecting and retargeting | 540 días | Targeting/Advertising |
| www.zendesk.com & www.zopim.com | LiveRamp | Tracking of anonymous user characteristics | 180 días | Targeting/Advertising |
| www.zendesk.com & www.zopim.com | Bing | Advertising vendor for search marketing | 2 años | Targeting/Advertising |
| www.zendesk.com, www.zopim.com & www.bimeanalytics.com | Google Tag Manager | Traffic and visitor behavior measurement | 2 años | Análisis |
| www.zendesk.com.ru | Yandex Metrica | Advertising pixel to track conversions | 1 año | Targeting /Advertising |
| www.zopim.com | Wistia | Video Streaming | 10 años | Essential |
| www.zopim.com | Google Adwords Conversion | Advertising pixel to track conversions | 540 días | Targeting/Advertising |
| www.zopim.com | LiveRamp | Tracking of anonymous user characteristics | 180 días | Targeting/Advertising |
| www.zopim.com | Google Dynamic Remarketing | Advertising | 180 días | Targeting/Advertising |
| www.zopim.com | Facebook Business | Used for creating custom audience on Facebook for advertising purpose | 2 años | Targeting/Advertising |
| www.zopim.com | Facebook Impression | Advertising | 2 años | Targeting/Advertising |
| www.zopim.com & www.bimeanalytics.com | Cloudflare | Control over cache of assets | 1 año | Essential |
6.Cookies sujetas a cambio
El contenido de esta Política es solo para su información general y uso.Estas cookies están sujetas a cambios sin previo aviso.Usted reconoce que esta información puede contener imprecisiones o errores y está sujeta a cambios; y nos eximimos expresamente de la responsabilidad por tales inexactitudes o errores en la máxima medida que lo permita la ley.
7.Cookies usadas en nuestros servicios
Además de utilizar cookies en nuestros Sitios web como se describió anteriormente, también usamos cookies y otras tecnologías de seguimiento en relación con su acceso y uso de los productos y servicios que comercializamos para su suscripción en nuestros Sitios web (nuestros “Servicios”).La forma y el motivo por el que utilizamos cookies y otras tecnologías de seguimiento en nuestros Servicios se explican más detalladamente en nuestro Acuerdo de general de suscripción que se encuentra aquí.
8.Actualización de esta Política
Si se realizan cambios materiales en esta Política, se le notificará mediante la publicación de un aviso destacado en nuestros Sitios web antes de que el cambio sea efectivo.Le recomendamos que revise periódicamente esta página para obtener la información más reciente sobre esta Política.Su uso continuo de los Sitios web constituye su acuerdo de sujeción a dichos cambios de esta Política.Si no acepta los términos de esta Política, el único remedio es discontinuar el uso y el acceso a los Sitios web.
9. La versión en inglés prevalecerá
Las traducciones de esta Política a cualquier otro idioma que no sea el inglés se proporcionan únicamente para facilitar su consulta. En caso de cualquier ambigüedad o disputa entre traducciones, la versión en inglés es la oficial y la que prevalecerá.
Net Promoter y NPS son marcas registradas en Estados Unidos y Net Promoter Score y Net Promoter System son marcas de servicio de Bain and Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.
Última actualización en 21 noviembre 2018