FAQ Page Design

Investments in self-service produce more satisfied customers

Benjamin Franklin said, "An investment in knowledge always pays the best interest." This rings particularly true when you apply it to your FAQ page.

After all, this is where your customers turn for answers. And by providing answers to frequently asked questions customers can self serve, rather than asking your support agents for assistance. This frees your team to devote more time to strategy and long-term products, ultimately increasing efficiency and reducing costs. And good FAQ page design helps to promote self-service.

La noticia entre bastidores

Determining which questions customers ask most is a great starting point for designing your FAQ page. Zendesk Guide's help center helps you keep a tally of those articles that are frequently visited and commented on so that you know what information to provide in your FAQ page.

¿Sabías que...?

Guide helps ensure stellar FAQ page design with:
  • Easy navigation - customized article lists that can be refined with search, filters, and article labels
  • Media rich articles - use the WYSIWYG editor to create articles that include photos and video
  • Mobility - ensure articles are optimized to be compatible on different devices

Aumenta tu alcance

Including rich and relevant content in your FAQ page design will help lead to happier, more self-sufficient customers. Learn more about how you can increase user views — and use — of your FAQ page.

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